This Mid-Century Modern Motel On South High Street Is Getting A Makeover

Rendering submitted to the Brewery District Commission by Michael Kelley.

The South Wind Motel is finally getting the makeover it deserves.

This mid-century gem opened in 1959 and it has stood out on on South High Street since the day it opened. Now, a new owner hopes to restore the motel to its former glory, with a vintage, boutique motel vibe.

The building was purchased in march for $535,000 and Michael Kelley, of the Kelley Companies recently presented some renovation plans to the Brewery District Commision. The new motel won’t be affiliated with any national chains and Kelley said that the design aims to highlight the mid-century modern roots of the hotel, with little details like turntables in every room.

The most visible change to the motel will most certainly be the sign out front. The current sign isn’t original to the building and it’s falling apart. A new sign, designed by local firm Flat Black, took inspiration from some of the city’s iconic signs, like the Peanut Shoppe downtown.

Postcard showing the South Wind Motel when it was built, submitted to the Brewery District Commission by Michael Kelley.

In general, the commissioners were supportive of the proposed sign and the upcoming renovation, but no vote was taken just yet. We may be a ways out from seeing significant construction to the property, but even the suggestions of a renovation has us excited.

The motel is located at 919 S. High Street in the Brewery District. If you’d like more information or to keep up-to-date with the latest development in the area, you can visit the Brewery District Commission website.

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