Le Creuset’s Factory to Table event hasn’t even opened its doors yet, and it’s already sold out.
Tickets for the Columbus stop of the legendary cookware brand’s traveling mega-sale vanished quickly after release, leaving many fans disappointed—but not necessarily surprised.
The French brand has inspired near-religious devotion for nearly a century, and its rare, discounted, and limited-edition products tend to attract shoppers the way Black Friday once drew mall stampedes. The Factory to Table sale, which runs June 26–29 at the Ohio Expo Center, promises deep discounts, elusive colorways, and coveted mystery boxes for those who managed to snag a spot. General admission tickets were just $10, while VIP access (and early dibs on the good stuff) went for $25.
If you’re wondering why people would shell out cash just for the opportunity to shop, the answer is layered, like a good cassoulet.
Le Creuset’s colorful enameled cast iron has long been a status symbol in the kitchen. It’s functional, yes—able to go from stovetop to oven to table—but also collectible, built to last for decades, and undeniably photogenic. Colors like “Flame,” “Chambray,” and “Shallot” aren’t just hues—they’re part of the brand’s cult appeal.
Events like Factory to Table are a rare chance to score Le Creuset pieces at significantly reduced prices, including discontinued shades and unusual shapes you won’t find on a typical store shelf. The real prize, though, might be the mystery box—a $150 add-on for VIP ticket holders who spend enough on site. Each box is guaranteed to include at least $350 worth of product, but the exact contents are unknown until opened. That air of surprise (and potential resale value) only fuels the frenzy.
If you missed your chance, all hope isn’t lost.
Le Creuset has hinted that additional tickets might be released closer to the event date, and the Factory to Table sale travels to other cities across the U.S. The brand also sometimes runs smaller sales online—but they rarely match the scale of this in-person shopping spectacle.
Bottom line: People are obsessed, and this sold-out Columbus event proves it. Whether you’re a die-hard collector or just love a well-made Dutch oven, Le Creuset’s grip on the cookware world isn’t loosening anytime soon.
For more updates, and info if they release more tickets, head over to lecreuset.com.
