J’s Sweet Treats Will Open On Parsons Ave. Later This Week

J’s Sweet Treats founder Juana Williams has big plans for the bakery’s South End location. The new sweet shop should be open by February 28 for a soft opening, with a grand opening to follow at a later date.

Williams found the new location, next to The Pit BBQ and 5th Element Tattoo, with a little help from her husband who grew up in the area. The bakery will have a small seating area for around 15 guests and the unique features in the space, like the exposed brick walls, were a big selling point for Williams.

“I fell in love with the exposed brick and the character here,” said Williams. “There are so many box-style stores available but that’s not my vibe. I wanted something that reflects my personality.”

Visitors to the bakery can order a wedding cake, or just stop in for a daily treat, including a variety of cupcakes, scones, cinnamon rolls, and other rotating favorites. J’s Sweet Treats has quite a reputation of being delicious, thanks to word of mouth from happy customers and pop-up shops that Williams and her daughter have been participating in around Columbus.

J’s Sweet Treats started as a hobby business, but between Williams’ passion and the popularity of her buttercream icing, she knew it could grow into something larger.

“We had been running this home-based business for a while. It started off as a hobby and then my daughter and I decided to do a pop-up shop one weekend and we kind of refer to it as the pop-up shop that never ended. We just never stopped getting orders,” said Williams. “So I decided to get some insurance, get licensed, put it in an LLC and make it a business.”

J’s Sweet Treats is located at 1540 Parsons Ave. For info about what treats they’re serving, or their hours during their soft open, you can follow them on Facebook or Instagram.

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