BrewDog Takes On Womens Rights: “This Is Not ‘Beer For Girls’. This Is Beer For Equality.”

BrewDog has never been a company to shy away from difficult situations. That’s why it’s no surprise that their latest effort is aimed at the patriarchy.

BrewDog is taking their flagship beer, Punk IPA and turning it into Pink IPA. The label looks a little different, but the beer is exactly the same, and that’s the whole point.

“The beer industry has a duty to be representative of the people who drink beer. In practice, this means actively working toward inclusive work environments, rejecting sexist marketing and fighting societal stereotypes that push women away from spaces where beer is enjoyed,”
Tanisha Robinson, CEO of BrewDog USA in a statement.

“This is our overt parody on the failed, tone-deaf campaigns that some brands have attempted in order to attract women. Pink IPA is our rallying call to brewers and beer fans to rise to the challenge and change the image of beer forever.”

Pink IPA is a rallying cry to close the gender pay gap in the U.S. and around the world and to change the conversation when it comes to marketing towards women, especially in the beer industry.

In a nod to the wage gap that women around the world face, the brewery will be serving the beer to those who identify as women for 80% of the standard retail cost of Punk IPA, as well as donating 20% (the gender pay gap in the U.S.) of the proceeds to causes that fight against gender inequality for the next four weeks.

“Anything that promotes division, exclusion or elitism is antithetical to what we stand for at BrewDog and what we believe beer should be about,” said BrewDog co-founder James Watt. “We exist to break down walls – physical and invisible – that prevent people from following their passions and enjoying great beer.”

Proceeds from the campaign will be donated to 9to5 and The Women’s Engineering Society. 9to5 is one of the largest national membership organizations of working women in the U.S. Their mission is to build a movement to achieve economic justice by engaging directly with affected women to improve working conditions.

The Women’s Engineering Society (WES) a charity and a professional network of women engineers, scientists, and technologists that inspire and support girls and women to achieve their potential as in STEM careers.

On March 9th, the DogTap at BrewDog in Canal Winchester will host a Female Tap Takeover featuring craft breweries owned by women or with female head brewers. For more information about Pink IPA, please click here.

The future is female, my friends, and it’s happening right now.


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