We’re doing things no other publication in Columbus is doing.
Our audience is young, engaged, and in love with Columbus. They are social tastemakers. We obsessively create content and ad products that audiences love, and we want to work with Columbus brands and businesses that mesh with what we are already doing.
Why We Exist
Columbus Navigator exists to showcase everything that makes Columbus special.
What We Think About Local Advertising
Much of local advertising is broken. DVR’s are fast forwarding through local ads, newspapers are thrown into recycling bins unread (when they make it into the house at all.)
We create advertising that people want to read. Advertising that people love reading so much they hit the share button on Facebook with enthusiasm.
We are not:
- Cheap. We are relatively expensive. You are paying for real engagement and creative marketing that will create positive brand affinity.
- A pure lead gen company. We will do our best to drive new customers through the door and work with what your business needs, but if you are just wanting cheap leads you should be spending money with Facebook and Google. I’ve worked in lead gen previously, and would be happy to give advice pro bono. Believe it or not, I love talking local advertising strategy. – James
- High volume. Signing on as a partner with us means you get dedicated support and attention. You’ll also get premium attention in our ad products. We only want to work with a small number of Columbus companies. Selling you banner ads and not caring how it works out for your business is not who we are or what we do.
The bottom line: our audience cares about the Columbus and they care about the businesses they choose to support. We create advertising products to reach those people in ways they welcome and love, instead of in ways they view as intrusive.
Traffic: 150,000+ page views a month, and growing (launched March 2017)
Organic Facebook reach: 50,000+
Instagram followers: 5,000+
Twitter followers: 750+
Newsletter subscribers: 1,000+
A note on our numbers: we don’t do gimmicks to inflate traffic. We don’t lie about our traffic (This happens locally.) You aren’t going to see horrible-for-user-experience traffic trading platforms like Outbrain on our site, and we also don’t publish articles on shootings, kidnappings, murders, fires, or mug shots – all sources of cheap and easy traffic that we ignore because you don’t want your brand or business displayed in conjunction with any of it.